Coinbase's Head of Strategy, John D’Agostino, discussed the potential impact of a new market structure bill on stablecoins, suggesting it could allow non-bank firms to issue these digital assets. This development could extend stablecoin issuance beyond banks, as previously enabled by the GENIUS bill, and into corporate ecosystems. D’Agostino emphasized that strong brands like Amazon or Disney could leverage stablecoins to retain users, manage payments, and capture transaction data within their platforms. D’Agostino explained that stablecoins could become tools for customer engagement, offering more than just transaction efficiency. He noted that stablecoin transactions generate valuable data and are preferred by customers for their speed and transparency. Companies could use stablecoins to reduce reliance on external payment systems, thereby owning both transactions and customer interactions more closely. He cited examples like Amazon, where users might transact exclusively through an Amazon-issued stablecoin, illustrating how strong brands could sustain such systems under clearer regulatory frameworks.