Coinbase is expanding its services to include stock trading, prediction markets, and lending as part of its strategy to create a universal financial platform. Utilizing its blockchain infrastructure, Base, Coinbase aims to support tokenized assets and enable instant settlement, positioning itself as a competitor to platforms like Robinhood and Kalshi. This move is designed to attract users seeking a comprehensive app for various financial services, thereby increasing user retention and transaction volume. The expansion comes amid a broader trend of platform diversification in the cryptocurrency industry. Coinbase's efforts to reduce user friction and enhance service offerings are part of its strategy to navigate the evolving regulatory landscape while maintaining its competitive edge in the market.