Coinbase CEO Brian Armstrong addressed the company's cautious approach to token listings, emphasizing the importance of long-term trust over short-term growth. Speaking on the Relentless podcast, Armstrong highlighted the role of transparent "personality marketing" in building credibility. He noted that while users may be frustrated by slow token listings, the potential for litigation makes it crucial for exchanges to avoid high-risk projects. Armstrong underscored that the threat of lawsuits is a significant factor in Coinbase's decision-making process.