Citibank is set to enter the crypto custody market in 2026, leveraging a dual technology strategy that combines in-house systems with third-party tools. This move follows nearly three years of infrastructure development aimed at managing native digital assets for institutional clients. Unlike some competitors, Citi will not rely on tokenized exposure, positioning itself among a select group of major institutions ready to handle digital assets directly. The bank's entry into the crypto space is facilitated by regulatory changes, including the GENIUS Act, which allows banks to offer custody and stablecoin services without prior approval. Additionally, Citibank plans to join a euro token consortium and explore stablecoin applications in underserved regions through its investment in BVNK.