Circle, the issuer of USDC, has become the new front-of-shirt sponsor of Premier League club Chelsea. Financial terms were not disclosed, though earlier reports said Chelsea was targeting a deal worth £65 million per year.
The new shirt will debut on Sunday when Chelsea host Brighton. The agreement marks the first time a crypto financial services company has secured a front-of-shirt sponsorship with a Premier League club.
Circle Becomes Chelsea’s Front-of-Shirt Sponsor in Premier League First
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