The "2026 Hurun Luxe Report" reveals that China's high-net-worth individuals predominantly use Xiaohongshu and Douyin for information, with 61% favoring Xiaohongshu, 13% more than Douyin. WeChat Video Accounts and Bilibili also see significant usage, with 32% and 24% respectively. East Money Information and Zhihu are popular among over 20% of respondents, while Tonghuashun and Wind Information are favored by 14%.
The report highlights age-based preferences, noting that over 70% of individuals under 25 use Xiaohongshu and Douyin, while those aged 40 and above prefer WeChat Video Accounts. Professional investment platforms like Eastmoney and Wind are more popular among those under 35 and 40. The most followed financial bloggers are Wu Xiaobo's Channel, Xiao Lin Shuo, and Ren Zepin. In AI tools, DeepSeek and Doubao are the most used, with younger individuals under 25 favoring ChatGPT, and those over 45 preferring Doubao.
Chinese High-Net-Worth Individuals Favor Xiaohongshu, Douyin for Information
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