China's AI-driven intelligent marketing industry is set for transformation following the release of the 2026 AI Smart Marketing White Paper at the "AI Empowering High-Quality Brand Development" event in Guangdong. The report, presented by Dr. Zhang Yi of iMedia Research, outlines the current applications of AI in marketing, technological advancements, and future trends, emphasizing AI's role in reshaping brand marketing through user insights and content generation.
The white paper highlights the transition from digital operations to intelligent growth, offering guidance for Guangdong-based brands to leverage AI marketing opportunities. It underscores the rapid expansion of AI-powered marketing, driven by technological iterations and the growing adoption of AI large models, which are reshaping the marketing ecosystem and enhancing brand competitiveness. The report also addresses challenges such as technical bottlenecks and compliance issues, while forecasting a shift towards intelligent closed-loop operations and ecosystem standardization.
China Releases 2026 AI Smart Marketing White Paper at Brand Event
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