Centralized exchanges (CEX) are transforming into universal exchanges (UEX) to serve as gateways to the blockchain world, aiming to attract early mainstream users. As native user growth slows and decentralized exchanges (DEX) pose competition, CEXs are enhancing user engagement by developing proprietary chains, integrating public chain wallets, and utilizing AI tools. Additionally, initiatives like the Trump administration's push for real-world assets (RWA) on-chain and the global expansion of stablecoins present new opportunities for CEXs to draw traditional users. The integration of CEXs with on-chain ecosystems is expected to be a crucial pathway for mainstream adoption.