Cardano founder Charles Hoskinson has expressed admiration for a new advertisement promoting Midnight, a privacy-focused blockchain sidechain of Cardano. The ad, which draws inspiration from the Matrix movie, underscores the importance of privacy in the blockchain space, highlighting how Midnight addresses data protection challenges using zero-knowledge proofs. Hoskinson shared the 47-second clip on social media, emphasizing its message on the need for privacy in a heavily monitored blockchain environment. Midnight, which launched on the mainnet on March 30, aims to balance compliance with data privacy, offering selective disclosure to protect users' information. The ad illustrates the risks of data breaches and unauthorized access to on-chain activities, positioning Midnight as a solution to these issues. The technology is gaining traction, with Monument becoming the first UK-regulated bank to tokenize retail deposits on the Midnight network.