Brazil has seen a 43% increase in cryptocurrency adoption in 2025, according to Bijié Wǎng, despite maintaining a stable financial system and a high Selic interest rate of 15%. This surge is largely driven by young investors who are increasingly turning to blockchain technologies, particularly stablecoins and tokenized assets, as part of their investment strategies. In a notable shift, Itaú Unibanco, one of Brazil's largest banks, has begun recommending Bitcoin as a means of portfolio diversification. This endorsement from a major financial institution highlights the growing acceptance and integration of cryptocurrencies within traditional financial frameworks in Brazil.