Bored Ape Yacht Club (BAYC) has launched a peer-to-peer marketplace, allowing members to trade collectibles and rare items directly. The platform features early ApeFest merchandise, artwork, and even ape-themed vehicles, emphasizing BAYC's community culture. This move eliminates the need for third-party marketplaces and focuses on member-driven transactions. The launch coincides with a significant rise in BAYC's floor price, which has doubled from approximately 5 ETH to over 10 ETH in the past month. This increase highlights renewed interest in the BAYC ecosystem, driven by its strong social foundation and community engagement. Notable early transactions include a limited-edition glass vase selling for $15,000, indicating growing demand for rare BAYC items.