BlackRock CEO Larry Fink announced that the asset management giant is focusing on digitizing traditional financial assets as its next major opportunity. In a recent interview, Fink highlighted the potential of tokenizing ETFs to attract new investors, particularly those interested in cryptocurrencies, into more conventional long-term retirement products. He emphasized that this digital shift represents a significant growth area for BlackRock over the coming decades, as the firm aims to integrate traditional assets into a digital ecosystem.