A recent survey by BITmarkets reveals that 77% of 669 respondents consider cryptocurrencies a store of value, with 71% specifically viewing Bitcoin as 'digital gold.' Despite this perception, 57% of participants do not own physical gold. BITmarkets CEO Peter Sumer highlighted that the 43% who do invest in gold is notable compared to the general public, indicating a shared interest in asset protection against inflation. Both gold and Bitcoin have reached all-time highs in 2025, underscoring the increasing appeal of both traditional and digital assets.