A recent River Financial report reveals that 49.6 million Americans now own Bitcoin, surpassing the 36.7 million who hold gold. This shift underscores Bitcoin's increasing role in wealth preservation. The report suggests that even a small reallocation of the $8.9 trillion invested in 401(k) plans into Bitcoin could significantly impact the market. The U.S. Department of Labor's policy change on May 28, 2025, which rescinds previous guidance against crypto investments in retirement plans, allows more freedom for plan sponsors to include Bitcoin. Major firms like Fidelity are developing crypto-friendly 401(k) offerings, potentially driving substantial Bitcoin demand and affecting market liquidity and volatility.