Strategy has publicly normalized Bitcoin sales as a corporate finance tool, with CEO Phong Le stating the company will sell BTC when advantageous. As of May 3, Strategy held 818,334 BTC, valued at $64.14 billion, marking a 22% increase year-to-date. The company has established a framework where selling BTC and paying dividends can be more accretive than issuing equity, particularly when Bitcoin appreciates by 2.3% annually. Sequans and MARA have also utilized Bitcoin sales to manage financial obligations. Sequans sold BTC to address debt and buyback programs, reducing its holdings from 1,514 BTC on March 31 to 1,114 BTC by April 30. MARA sold 15,133 BTC for $1.1 billion to repurchase convertible notes, cutting debt by 30%. These moves highlight a shift where Bitcoin sales are used for balance sheet optimization rather than solely as a reserve asset.