In the first quarter of 2026, Bitcoin retail holders have been selling their holdings, while businesses have continued to accumulate the cryptocurrency, according to a report by River. This trend highlights a divergence in behavior between individual investors and corporate entities, with the latter showing sustained interest in Bitcoin as a strategic asset. The report suggests that while retail investors may be taking profits or reallocating their portfolios, businesses are leveraging Bitcoin's potential for long-term value appreciation. This accumulation by businesses could indicate confidence in Bitcoin's future prospects despite market volatility.