Bitcoin has entered a deep bear market, with potential for a 30% price decline by 2026, according to CK Zheng, founder of ZX Squared Capital. The cryptocurrency, which hit a peak of over $126,000 in October 2025, has since fallen to around $68,000, reflecting the impact of the four-year cycle centered on halving events. Retail investors' tendency to buy during market highs and sell in panic has intensified the bear cycle, while institutional adoption remains limited. Crypto ETFs and digital asset reserve companies currently represent only about 10% of the market. Companies holding Bitcoin as a reserve asset may face pressure to sell due to debt obligations, potentially increasing downward market pressure.