Spot Bitcoin ETFs have attracted over $100 billion in investments since their launch in 2024, marking a significant shift in traditional investor interest towards cryptocurrency. BlackRock's iShares Bitcoin Trust (IBIT) leads the market, managing over $61 billion in assets. The appeal of Bitcoin ETFs lies in their simplicity, allowing investors to track Bitcoin prices without dealing with the complexities of crypto wallets or blockchain technology. The competitive landscape has driven down fees, with BlackRock's IBIT charging an annual fee of 0.25%, while new entrants like Morgan Stanley offer even lower fees at around 0.14%. Despite some brokerage restrictions, the ease of access and management has made Bitcoin ETFs a popular choice for both institutional and retail investors, providing a straightforward entry into the Bitcoin market without the need for direct cryptocurrency handling.