Bitcoin and Ethereum Twitter mentions have fallen to a 12-month low, with Bitcoin at approximately 130,000 mentions and Ethereum at about 40,000 mentions, according to The Block. This decline in social media activity reflects a drop in retail attention, which has returned to levels last seen in 2020. While retail interest wanes, institutional participation in the cryptocurrency market is on the rise. Tokenization has become a prominent topic at major conferences and in traditional financial media. Analysts suggest that tweet volume serves as a proxy for retail attention, indicating a shift in market dynamics where institutional involvement is increasing despite lower public engagement.