A grassroots campaign, #BoycottJPMorgan, has gained momentum among Bitcoin supporters, accusing JPMorgan Chase of anti-crypto actions. The campaign was sparked by JPMorgan's backing of MSCI's proposal to exclude crypto-native firms like MicroStrategy from stock indexes, which critics label as financial discrimination. Influential figures such as Grant Cardone, Max Keiser, and Jack Mallers have endorsed the movement, urging account closures and asset transfers to pro-crypto institutions. The campaign has been widely shared on platforms like X, Reddit, and Telegram.