Binance co-founder He Yi stated that the exchange does not employ intermediaries or charge listing fees for token listings. Projects must apply exclusively through official Binance channels, with contact information for listing personnel verifiable via the company's website and public sources. He Yi clarified that while no fees exist, Binance may reserve airdrop allocations for users in select cases. She urged the community to alert projects and users about fraudsters impersonating Binance representatives to prevent scam activities related to fake listing services.