BC.GAME CIS has appointed Evgeniy 'KRASAVA' Savin, a former professional footballer, as its brand ambassador for the Commonwealth of Independent States (CIS) region. Known for his engaging football storytelling, KRASAVA will spearhead initiatives that blend football culture with fan engagement through content creation and events. The partnership aims to deliver authentic, fan-focused experiences, aligning with BC.GAME's community-centric values.