Base's strategy to promote creator tokens, closely tied to the NFT marketplace Zora, has led to dissatisfaction among some developers. While the initiative boosted Base's daily token minting volume above Solana's in August and increased on-chain activity, several Base-native project teams argue that the focus on Zora-centric narratives has overshadowed other projects with established user bases and historical contributions, diminishing their incentives to continue building on Base.