Base co-founder Jesse is under fire for endorsing Soulja Boy's RUG token, a project with ties to previous scams. The promotion has drawn criticism from figures like ZachXBT, who accused Jesse of exploiting the token launch to attract new users. Soulja Boy's history includes 73 promotions and 16 NFT projects, many of which have been flagged as fraudulent. Jesse's involvement with MEME tokens such as 'Base is for everyone' and 'jesse' has also been scrutinized, as these tokens generated initial hype but failed to maintain value. This controversy has heightened skepticism among retail investors about the integrity of influencer-driven crypto projects.