Bakkt Holdings has divested its loyalty services business as part of a strategic shift to become a "pure-play crypto" company. This move aligns with Bakkt's plan to concentrate on its core cryptocurrency operations. In addition to the sale, Bakkt intends to raise $75 million to invest in Bitcoin and other digital assets. This capital infusion is aimed at bolstering its position in the rapidly evolving crypto market, underscoring its commitment to expanding its digital asset portfolio.