Investment bank B. Riley has initiated coverage on Strategy (MSTR) and Strive (ASST) with Buy ratings, setting price targets at $175 and $12, respectively. The bank highlighted that Bitcoin's significant drop from its October 2025 high of $126,000 to around $69,000 has reduced the premium of both companies' market valuations over their net asset values, impacting equity fundraising. Strategy currently holds 738,731 BTC, with its stock trading at approximately 1.2 times its mNAV, a decrease from the 3.4 times peak in 2024. Strive, managing about 13,100 BTC and $2.5 billion in assets, sees its stock trading at about 0.9 times its mNAV. Analysts at B. Riley find the preferred stock yields of 8% to 12.5% for both companies appealing, suggesting potential for growth in digital credit financing.