Aria, a platform specializing in story-based IP tokenization, has successfully tokenized 140 billion won ($101.4 million) in K-pop intellectual property on the Story blockchain. This initiative is set to transform music rights management and investment by enabling fans and investors to purchase tokens that represent music rights, thereby enhancing transparency and liquidity. The platform has secured $50.7 million in funding from prominent investors such as SV Investment, KB Investment, and Hana Bank. Additionally, Aria is collaborating with Contents Technologies, a leading South Korean music distributor, to further its reach and impact in the music industry.