Apple is set to unveil a new Siri chatbot at the Worldwide Developers Conference (WWDC) 2026 alongside the release of iOS 27. The chatbot aims to rival existing AI platforms like ChatGPT, Gemini, and Claude by offering capabilities such as content generation, image creation, document analysis, and device control. While details on pricing remain unconfirmed, Apple is considering a tiered model similar to iCloud, potentially offering a free basic version and a paid subscription for advanced features. This move could position Apple as a significant player in the AI market, leveraging its deep integration within the iOS ecosystem to challenge current AI offerings.