Apple has announced price increases for several of its iPad and Mac models, citing rising memory chip costs as the primary reason. The iPad Air now costs $749, up from $599, while the MacBook Neo has increased from $599 to $699. The iPad Pro WiFi model sees a price hike from $999 to $1,199. Additionally, the MacBook Air and MacBook Pro have risen to $1,299 and $1,999, respectively, from their previous prices of $1,099 and $1,699.