Apple is facing a collective lawsuit worth up to 2 billion pounds, or about $2.7 billion, ahead of its new product launch. Plaintiffs representing app developers allege the company abused its dominant market position through its App Tracking Transparency rules, restricting third-party developers while benefiting its own advertising business. The lawsuit centers on Apple’s 2021 rollout of App Tracking Transparency, which lets users choose whether apps can track their activity across other companies’ apps and websites. Plaintiffs claim Apple applied stricter requirements to third-party apps than to its own services, causing significant losses for businesses that depend on the Apple platform.