Anoma has urged the Web3 industry to pivot its innovation focus from infrastructure to the application layer, according to a blog post on September 3, 2025. The company argues that while blockchain infrastructure has seen significant advancements, continued emphasis on this area may yield diminishing returns. Anoma highlights challenges such as fragmentation, limited interoperability, and poor user experience within the Web3 ecosystem, likening it to the pre-personal computer era. To overcome these hurdles, Anoma advocates for the development of a unified application layer. This approach aims to integrate existing and future blockchain infrastructures, allowing developers to prioritize application development and enhance user experience. The proposal seeks to streamline the Web3 ecosystem, fostering a more cohesive and user-friendly environment.