Animoca Brands Research has released a report examining the evolution of centralized exchanges (CEX) from their origins as OTC chat groups to becoming gateways to the blockchain world. The report suggests that the industry is transitioning from the 'early adopters' phase to the 'early majority' phase, where mainstream users, who adopt innovations only when benefits are clear, will drive growth. To accommodate this shift, exchanges are evolving into Universal Exchanges (UEX), aiming to attract mainstream users by offering comprehensive functionality and user-friendly operations. The report highlights that CEXs are developing into 'super apps' akin to Web2 platforms, focusing on rich features and simplified operations. This includes a wide range of services from spot trading to derivatives and financial services, all within a single app. The goal is to provide a one-stop solution for users at different stages and with varying needs. Simplified operations aim to lower the barriers for new users, allowing them to trade on-chain assets with minimal hassle, without worrying about wallets, gas fees, or complex contracts. This approach is seen as a potential evolution beyond current chain abstraction models, which have yet to fully materialize.