Amazon has appointed Peter DeSantis to head its newly established AI division, as announced by CEO Andy Jassy. DeSantis, a veteran executive from Amazon Web Services (AWS), will focus on advancing AI models such as Nova, along with chip development and quantum computing. This strategic move aligns with Amazon's broader initiative to enhance its enterprise AI capabilities, backed by a $50 billion commitment to U.S. infrastructure and ongoing discussions with OpenAI valued at $100 billion. The appointment is part of Amazon's efforts to strengthen its position in the competitive AI landscape. Market analysts are closely monitoring AI stock movements, noting improved risk-to-reward ratios for long-term investments as traders evaluate support and resistance levels.