Amazon has teamed up with Otherside to introduce its first NFT direct sales project, aimed at mainstream adoption. This initiative allows users to purchase digital avatars, such as Boximus, for $65.99 using standard checkout methods, eliminating the need for cryptocurrency knowledge. Buyers receive codes redeemable on Otherside for NFTs that are both usable and tradable. This model separates commercial transactions from blockchain interactions, offering a scalable retail channel for digital assets. By transitioning from MMOs to digital collectibles, Amazon sets a precedent for brands to sell digital assets with immediate utility and secondary market value, potentially broadening the appeal of NFTs to a wider audience.