China's fortune-telling industry, deeply rooted in Northeastern folk beliefs and shamanic traditions, is undergoing a digital transformation fueled by AI technology. The integration of AI into traditional practices has created a booming market, with estimates suggesting the AI fortune-telling sector could exceed 120 billion yuan by 2025. However, this growth has attracted regulatory attention.
In April 2025, the Cyberspace Administration of China launched a campaign to address the misuse of AI in spreading superstitious beliefs, targeting over 3,500 non-compliant AI products. The crackdown intensified in 2026, focusing on online services that claim to alter fate or avert bad luck. Despite regulatory challenges, the demand for fortune-telling persists, driven by societal anxieties and the quest for certainty in uncertain times.
AI-Driven Fortune-Telling Industry Faces Regulatory Scrutiny in China
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