Adobe anticipates a significant rise in AI-driven online shopping during the 2025 US holiday season, with total sales expected to reach $253.4 billion, marking a 5.3% increase from 2024. Cyber Monday and Black Friday are projected to generate $14.2 billion and $11.7 billion, respectively. Key factors include a 28% average discount, 56.1% of transactions occurring via mobile, and a 520% surge in generative AI usage for product research and recommendations. Additionally, Buy Now, Pay Later services are forecasted to contribute $20.2 billion in sales, while social media advertising is expected to account for 51% of revenue. The top spending categories are predicted to be electronics at $57.5 billion, apparel at $47.6 billion, and furniture at $31.1 billion.