Aave has unveiled the ARFC proposal for its 'Aave Will Win' framework, seeking $25 million in stablecoins and 75,000 AAVE tokens to fund development over the next year. This initiative, introduced by Aave Labs, aims to direct all product revenue to the Aave DAO treasury and establish a budget for ongoing development under a structured accountability framework. The proposal emphasizes the protection of the Aave brand and intellectual property, while separating the approval of Aave V4 and brand governance structure into future governance proposals. The requested funds will support the core protocol, GHO, user-facing applications like Aave Pro and Aave App, and developer tools such as Aave Kit.