Venture capital firm a16z has advised crypto startups to adopt enterprise-grade sales strategies to attract traditional institutions, as reported by PANews on October 5. The firm highlighted the need to overcome political and technological barriers and dispel the myth that good products sell themselves. Additionally, a16z stressed the importance of establishing a presence in the Asian market, where local partnerships and product launches are crucial for success, according to insights from Korea Blockchain Week. The firm also cautioned against speculative products like Memecoins, urging the industry to focus on leveraging blockchain technology to empower individuals rather than intermediaries. a16z's recommendations come amid increasing interest from traditional institutions in the crypto sector, underscoring the need for strategic market approaches.