In 2025, crypto airdrops distributed over $4.5 billion in tokens, marking a significant year for the cryptocurrency market. Leading the charge were Berachain, Story Protocol, and Jupiter, each contributing substantial value to the total. Berachain's airdrop of 79 million BERA tokens reached a peak valuation of $1.17 billion, while Story Protocol's IP token distribution hit $1.4 billion. Jupiter's 700 million JUP tokens peaked at $791 million. These airdrops primarily targeted layer-1 networks and decentralized finance (DeFi) platforms, aiming to enhance community engagement and liquidity. Story Protocol's token strategy, in particular, focused on protocol-level engagement, capturing the interest of crypto investors and highlighting the growing importance of strategic token distribution in the blockchain ecosystem.