Trezor's commitment to self-custody in cryptocurrency storage is rooted in the 1953 Czechoslovak monetary reform, which saw the government devalue savings by 98%, leading to widespread distrust in centralized financial systems. This historical event inspired Trezor's founders to develop hardware wallets that prioritize user control over their Bitcoin holdings, independent of any central authority. In 2013, Trezor introduced the first Bitcoin hardware wallet, setting a standard for secure, trustless storage solutions. The company also open-sourced recovery seed standards, now utilized by over 300 million users worldwide, reinforcing the importance of self-custody in the crypto space.