In the third quarter of 2025, 172 publicly listed companies collectively hold 1.02 million bitcoins, accounting for 4.87% of the total bitcoin supply. This marks a significant 40% increase from the previous quarter, according to Cointribune. Leading the adoption are Strategy, MARA Holdings, and XX1, with 48 new companies adding bitcoin to their balance sheets. Despite ongoing regulatory and volatility challenges, bitcoin is increasingly being recognized as a store of value and a diversification tool by these firms.