Sony has introduced its Layer-2 blockchain platform, Soneium, to enhance Web3 adoption across Asia. The platform has teamed up with IRC, Japan's leading idol and fashion festival app, to incorporate Soneium's IPFi infrastructure. This partnership aims to leverage an AI-driven system to measure and reward fan engagement, transforming fan activities into membership tiers with tangible benefits. Initially launched in January 2025, Soneium has already garnered support from Ethereum co-founder Vitalik Buterin and DeFi partners such as Uniswap. The system, which has been successfully tested in Asia, is set to expand into other creative sectors including fashion, anime, and music.