Paris Saint-Germain (PSG) has become the first professional football club to incorporate Bitcoin into its treasury reserves. The announcement was made at the Bitcoin 2025 conference in Las Vegas, where PSG's innovation team disclosed that the club converted a portion of its fiat holdings into Bitcoin last year. This strategic move is part of PSG's efforts to engage with digital trends and appeal to its young fan base interested in Web3 and decentralized finance. The decision to adopt Bitcoin comes as PSG celebrates its recent Ligue 1 title win and prepares for the UEFA Champions League final, underscoring the club's influence in both sports and finance. This move reflects a broader trend of institutional adoption of Bitcoin, with other entities like GameStop also acquiring the cryptocurrency. Despite recent price fluctuations, Bitcoin's adoption by high-profile organizations like PSG highlights its growing role as a long-term store of value.