The Ethereum Name Service (ENS) experienced a notable price surge of over 35% in May, with an 8% increase in the last 24 hours, pushing its market cap close to $903 million. The decentralized naming protocol on the Ethereum blockchain saw its 24-hour trading volume rise by 157% to over $192 million. ENS simplifies blockchain interactions by converting user-friendly addresses into machine-readable codes. Analysts view ENS as a promising Ethereum-beta play, with potential gains alongside tokens like EigenLayer and Arbitrum. The token is currently testing resistance near its 200-day moving average, with technical indicators suggesting further price increases. Market sentiment remains a key factor, with strong support in the $12-$16 range and a psychological target of $100 for ENS bulls.