Coinbase increased its spending on personal security for CEO Brian Armstrong to approximately $7.6 million in 2025, marking a more than 20% rise from the previous year. This surge in security expenditure follows a 75% increase in physical attacks on crypto holders, as reported by blockchain security firm CertiK, which documented 72 incidents resulting in $41 million in losses. The heightened security measures reflect a broader industry trend, with firms like Gemini and Circle also ramping up protection for their executives. At the Bitcoin 2026 conference, personal bodyguards were a common sight, and security workshops were heavily attended. The vulnerability of crypto owners is exacerbated by the pseudonymous nature of public blockchains, which can expose ownership information. In response, demand for protection services has surged, with firms like Executive Risk Services and Infinite Risks International reporting increased inquiries and long-term client engagements.