A report by Outset Data Pulse highlights a major shift in crypto media consumption across East and Southeast Asia, with niche platforms capturing 54% of direct traffic and major publications securing 82% of regional traffic. The study, which analyzed 171 media outlets in 10 Asian countries during Q2 2025, found that specialized crypto media maintained strong engagement with 102.1 million visits, despite a 7.29% decline in traditional financial media visits. Editors from Vietnam, South Korea, and Indonesia noted a growing preference for localized, community-driven content, with AI tools like ChatGPT significantly influencing traffic patterns. The market remains centralized, with the top 18 publishers accounting for 81.79% of traffic, and some receiving up to 68% of their referral traffic from AI sources.