What Is DOOD (DOOD)? The Native Token of the Doodles NFT Ecosystem

DOOD is the official utility token of the Doodles NFT ecosystem, powering avatar customization, community governance, exclusive events, and in-game economies within Doodles 2. This article explores DOOD’s tokenomics, technology, team, major milestones, and investment potential. Whether you're a NFT collector, developer, or crypto investor, discover why DOOD matters in the evolving world of Web3 culture and NFT innovation. 

Summary Box (Quick Facts)

• Ticker Symbol: DOOD

• Circulating Supply: 7,800,000,000 DOOD

• Max Supply: 10,000,000,000 DOOD

• Primary Use Case: NFT ecosystem utility token

• Current Market Cap: N/A (as of writing)

• Availability on Phemex: Not yet (as of writing)

What Is DOOD?

In a digital world awash with pixelated art and speculative hype, Doodles managed to do something rare: it built a vibe. And not just any vibe, but a joyful, pastel-colored universe with a sense of humor, creativity, and community that’s oddly addictive. Within this cultural phenomenon, DOOD was born.

So, what is DOOD? It’s the utility token powering the Doodles ecosystem and will be launched on the Solana blockchain. Think of it as the fuel behind every customizable avatar, DAO vote, and branded collab. Launching in May 2025, DOOD is central to the next phase of Doodles, especially its expansion into Doodles 2, the project’s scalable, customizable sequel that opens the floodgates for mass adoption.

DOOD can be simply explained as the currency of creativity within the Doodles universe, designed not only for trading assets but for unlocking experiences, shaping community governance, and empowering both fans and creators. While many crypto tokens sell a dream, DOOD invites you to draw it yourself.

Source: NFT Evening

What Is Doodles NFT?

Before there was DOOD, there was Doodles: a 10,000-piece generative NFT collection that launched in October 2021 and quickly became one of the most beloved projects in Web3. With its vibrant pastel palette, hand-drawn characters, and instantly recognizable aesthetic, Doodles captured the hearts (and wallets) of collectors across the globe.

Each NFT in the original Doodles collection is a unique, programmatically generated profile picture (PFP), combining various traits like hats, hair, backgrounds, and accessories. From cats in space suits to skaters in banana suits, the charm of Doodles lies in its playful absurdity.

But the art was just the start. The real innovation came from its community-first approach. Doodles NFT holders were given early governance rights, including voting on roadmap proposals and treasury allocations. This participatory model became a cornerstone of the brand and helped foster one of the most loyal communities in the NFT space.

Unlike many projects that peaked during the NFT hype and faded, Doodles evolved - pivoting from a collectible to a Web3 entertainment brand with games, music, wearables, real-world events, and now a full-featured ecosystem token.

In many ways, Doodles NFTs laid the foundation for DOOD. They have evolved beyond digital art to become passports into an expanding universe of creativity, interactivity, and ownership.

How Many DOOD Are There?

In Web3, the tokenomics of a new project might mean everything for its future success. Let's dissect DOOD’s supply mechanics.

• Max Supply: 10 billion DOOD tokens. This is a hard cap, meaning there will never be more than this.

• Circulating Supply: Following its launch, roughly 7.8 billion DOOD will be circulated in public hands - more than three quarters of the total.

• Vesting Schedule: The remaining supply is gradually released through a combination of ecosystem incentives, team allocations, and community grants.

Source: CoinGecko

Inflationary or Deflationary?

DOOD is designed to be moderately deflationary over time. Here’s how:

• Burn Mechanisms: A percentage of DOOD used for in-platform purchases (e.g., avatar upgrades, event passes) is burned.

• Staking Locks: Participants who stake DOOD in the ecosystem temporarily remove supply from circulation, reducing active float.

• Treasury Allocations: Ecosystem rewards are distributed slowly and strategically, not dumped en masse.

This balance aims to reward long-term holders without creating runaway inflation—a fine line many crypto projects fail to walk.

What Does DOOD Do?

Here's how the DOOD use case breaks down:

1. Platform Currency

Within the Doodles 2 NFT collection ecosystem, users can buy gear, change character traits, and personalize avatars using DOOD. Every hat, hoverboard, or hairstyle purchased is a transaction powered by the token.

2. Governance Power

Want to vote on community proposals? Influence roadmap decisions? Allocate treasury funds? DOOD holders participate directly via the Doodles DAO.

3. Event Access

From IRL events like NFT NYC to limited digital experiences, DOOD is your golden ticket. Holders have previously accessed:

• Pharrell-curated concerts

• “Camp Doodles” children’s programming

• Doodles-themed pop-up shops

4. Creator Grants

Artists and developers can apply for DOOD-funded grants to build tools, apps, or even new wearables. It's Web3 funding, minus the venture capital suits.

5. Staking and Yield

A staking system rewards loyal holders with exclusive NFTs, wearables, and participation multipliers. This isn't just about yield, but also about status and influence.

6. Phygital Redemption

DOOD also powers redemption systems for real-world goods tied to NFTs, blurring the line between digital ownership and physical rewards.

Source: CoinGecko

DOOD vs Ethereum

Let’s talk about comparison. DOOD vs Ethereum isn’t apples to apples—but it’s still worth exploring where these coins overlap and diverge.

Ethereum is the foundational engine - flexible, powerful, and well-established. But it’s also congested and complex. DOOD, by contrast, is a specialized fuel for a specific machine: the Doodles metaverse.

The Technology Behind DOOD

Doodles wasn’t built in a vacuum, it’s built atop some of the most advanced frameworks in Web3.

Key Innovations:

• EVM & Flow Compatibility

DOOD lives on Solana, but the Doodles ecosystem can operate on Ethereum-compatible and Flow networks. This dual deployment ensures:

• Wide wallet and marketplace support

• Fast, low-cost transactions

• Easy developer integration

• Dynamic NFT Infrastructure

Doodles 2 avatars are programmable NFTs. Using DOOD, users can mint accessories and instantly apply them—changing the look and metadata of the character on-chain.

• On-Chain Trait Fusion

Every visual change updates the token state, ensuring proof of uniqueness while preventing spam or bloat.

• Wearable System (Garb)

DOOD transactions power the Garb marketplace, where avatars get style, function, and scarcity.

• Integrated Wallet UX

Doodles partnered with custodial and non-custodial wallet providers for frictionless onboarding. This is important for mainstream adoption.

Notable Partnerships:

• Shopify: Enables DOOD redemption for physical merch

• Ledger: Security integration for hardware wallets

• Flow Blockchain: Core tech stack for avatar engine

Source: NFTnow

Team & Origins

Doodles was built by a mashup of Web3 pioneers and pop culture veterans.

Founders:

• Scott “Burnt Toast” Martin – Illustrator and co-creator, formerly known for colorful animation and brand work

• Evan Keast (Tulip) – Early CryptoKitties contributor

• Jordan Castro (Poopie) – Blockchain product builder with a flair for community dev

Executive Talent:

• Julian Holguin – Former Billboard President turned Doodles CEO, bringing music industry muscle

• Pharrell Williams – Chief Brand Officer. A Grammy-winning producer with a deep love of design and street culture.

Backers:

• Seven Seven Six (Alexis Ohanian) – Reddit co-founder’s VC firm

• FTX Ventures (early investor, now defunct)

• Acrew Capital and Dapper Labs among other institutional partners

Launch Timeline:

• October 2021: Doodles PFP mint

• March 2022: Pharrell joins team

• 2023–2025: Doodles 2 + DOOD token launch

Key News & Events

The road to DOOD was paved with milestones. Here's a highlight reel:

🧵 Timeline of Major Events:

• Oct 2021: Original Doodles PFPs sell out instantly

• Mar 2022: Pharrell Williams announced as CBO

• Jun 2022: “Doodles Records” launched at NFT.NYC

• Feb 2023: Doodles 2 announced, built on Flow

• April-May 2025: DOODLES NFT sales surge 97% ahead of DOOD airdrop

• May 9, 2025: DOOD official token launch

Is DOOD a Good Investment?

Let’s address the glowing question in every investor’s mind: Is DOOD a good investment? The following is not financial advice. Do your own research.

Bullish Signals:

• Cultural Relevance: Doodles sits at the intersection of NFTs, music, gaming, and fashion. That’s a hard moat to copy.

• DOOD Token Utility: It’s not just tradable, but also usable in ways that deepen holder value.

• Team & Partners: With Pharrell and Shopify in your corner, doors open.

Bearish Risks:

• NFT Market Cooling: Broader NFT downturns could curb demand for DOOD.

• Execution Pressure: The roadmap is ambitious. Delays or misfires could dent credibility.

• Speculative Volatility: As with most tokens, price swings are the norm.
  
  

Investment Potential:

DOOD is best suited for those who:

• Believe in the future of NFT-integrated social experiences

• Want exposure to creative utility tokens vs pure DeFi assets

• Enjoy participating in cultural movements, not just watching charts

Could DOOD 10x? Maybe. But even if it doesn’t, you’ll still get to wear rocket boots at a party in Miami curated by Pharrell. That’s worth something.

Conclusion

In a space where projects often promise the moon and deliver a JPEG, DOOD feels refreshingly tangible. It’s not purely a meme coin, a pump-and-dump, or a governance ghost town. It’s a living, evolving brand with art, community, and technology at its core. Whether you’re here for the profits, the parties, or the personalization, DOOD represents a ticket to a world that’s fun, functional, and just the right amount of weird.